1. The Mac...It Just Works
Ask them — the millions of people who use and love their Macs — why it’s become such an integral part of their lives, and most will tell you that it’s because it just works. Letting them do what they want to do. How they want to do it. Intuitively. And there’s good reason. Only with a Mac do you find absolutely flawless integration of hardware and software. Only with a Mac do you get an operating system built by the same people who built the |
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computer it runs on. Take a Mac out of its box, and you experience that hand-and-glove fit from the get-go. Plug it in. Turn it on. And you’re ready for anything. That’s because with a Mac, you’ll find all of the essentials built right in. USB. FireWire (IEEE 1394). Ethernet. Modem. Macs even come with built-in antennas for wireless networks. And every Mac comes with drivers for most of the printers, joy sticks, DV camcorders, keyboards, storage devices, digital cameras, input devices, MP3 players and game pads you’ll be connecting to those ports. So when you plug them in for the first time, they’ll just work, too.
2. It Doesn’t Crash
Ask them — the millions of people who use and love their Macs — why it’s become such an integral part of their lives, and most will tell you that it’s because it just works. Letting them do what they want to do. How they want to do it. Intuitively. And there’s good reason. Only with a Mac do you find absolutely flawless integration of hardware and software. Only with a Mac do you get an operating system built by the same |
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Are you just a tad too well acquainted with the notorious “blue screen of death?” Bid it a fond farewell. With Mac OS X, you’ll become accustomed instead to industry-leading stability. In this elegant new operating system, memory is fully protected and applications can’t conflict with the OS or one another. And, oh yes, Mac OS X is built on the industrial strength of UNIX. Most Fortune 500 companies, governments and universities rely on UNIX for their mission-critical applications. And now, so can you.
3. It’s a Digital Jukebox
The critics all agree (and how often does that happen?) — not only does iTunes turn the Mac into an unequalled digital jukebox, but iPod, iPod mini, iPod photo and the new iPod shuffle have no peer among digital music players on the market today. And iTunes 4 comes with an appealing new feature: the fabulous iTunes Music Store, stocked with more than 1 million songs you can preview. and own with just one click. iTunes makes it easy to convert the music from your CD collection into digital audio files. Lets you make playlists to |
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match your every mood. Offers one-button burning of audio CDs. And seamless integration with digital music players. Like iPod. Which fits in your pocket, weighs as little as 0.78 ounces, holds up to 15,000 songs, features lightning-fast music transfers via FireWire or USB 2.0, plays for up to 15 hours and lets you bring your music wherever you go. iTunes and iPod for Mac offer additional integration with Apple’s iLife products, taking them beyond their Windows versions. For instance, you can use your iTunes library as the soundtrack source for your iPhoto slideshows, iMovie films and iDVDs. You can even display iPhoto pictures on your iPod photo.
4. Delivers The Promise Of Digital Photography
Everyone loves iPhoto, which revolutionizes the way you save, organize, share and enjoy digital photos. Included with every Mac, iPhoto lets you easily download, organize, find and share your photos — as prints, in a slide show or on a website it will even help you build. Everyone loves iPhoto, which revolutionizes the |
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way you save, organize, share and enjoy digital photos. Included with every Mac, iPhoto lets you easily download, organize, find and share your photos — as prints, in a slide show or on a website it will even help you build. Simply drag your mouse, and iPhoto magically grows or shrinks your photo thumbnails. So you can view individual shots in detail or see hundreds of photos on the screen at once, and quickly scroll through thousands to find the one you’re looking for. iPhoto even lets you create your own custom coffee-table books. You may never go back to using a film camera again.
5. Best Solution, In Fact, For All Things Digital
Designed and built for today’s digital lifestyle, the Mac offers a complete and integrated ensemble of digital tools called iLife. In addition to iTunes and iPhoto, iLife includes GarageBand, iMovie and, on all systems equipped with a SuperDrive, iDVD, as well. Like the Mac itself, the iLife suite of applications is easy to use and work together flawlessly.Create a musical masterpiece in GarageBand, then listen to it on iPod or add it to a home movie or DVD slideshow. You’ll use iMovie to turn raw video footage into polished films — complete with soundtracks, titling and effects — that friends will actually ask to watch over and over again. And iDVD will let you burn your photos and movies onto DVDs that can be played on most commercially available DVD players. |
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6. Built To Go Everywhere — Because That’s Where You’ll Want It
We think computing on the go should always be a first-class experience. That’s why we design our PowerBook and iBook G4 computers the way we do. Light. Thin. Displays so bright and clear, you’d think you’re working on a desktop system. And they come standard with what some other laptops consider “extras”: capacious hard drives, built-in optical drives, USB, FireWire, Ethernet, modem, video out, audio in, WiFi. Consider this: Can your PC laptop go coast to coast with just one battery? Can you put the system to sleep just by closing the lid? Does it wake up instantly? Can your PC laptop automatically switch between Ethernet, dial-up and wireless connections on the fly? Without a restart? Ours can. |
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7. The Internet Is Integrated
When did you last configure a PC for the Internet? Take you long? It won’t on a Mac. Fact is, most of our customers are up-and-surfing within 15 minutes. And that includes people who never touched a computer before in their lives. What will your experience be like? Using a utility such as Move2Mac, you’ll find moving your favorites, email contacts and email messages to the Mac mere child’s play. And wait till you try the software. Safari and Mail offer features not found on any platform, features that make browsing and email on a Mac an absolute joy. Want to stay in touch? With just a simple click, iChat AV works with iSight to let you see and hear your co-workers, friends and family, no matter how far away they are. And iChat AV works seamlessly with AOL Instant Messenger (AIM). Furthermore, AIM, Yahoo Messenger, MSN Messenger all have Mac versions. In fact, you’ll find tons of Internet tool options. That includes QuickTime. |
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When it comes to world-class streaming video, no product offers a better digital media experience than QuickTime 6. Of course on a Mac, it’s just as easy to stream video, chat, read email and surf wirelessly. That’s because every Mac is ready for WiFi (802.11b and 802.11g) — we call it AirPort — right out of the box.
8. Office is Office and then Some
The transition to a Mac is easy in part because you’ll continue using the same applications you already know. Microsoft Office 2004 for Mac OS X gives you Word, PowerPoint and Excel, all with the same familiar features and shortcut commands. And thanks to exclusive features, the Mac versions improve on their Windows counterparts. Office documents are all fully compatible between Mac and Windows, so you can share everything from spreadsheets to presentations. Beyond Office, you’ll find you can run more than 10,000 applications designed specifically for Mac OS X. You can do anything you’d dream of doing on the Mac — from CAD to databases to finance. |
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9. It Works Effortlessly With PCs
Standards let everyone work together harmoniously. That’s why Apple has adopted so many of them. Take networking. Networking on a Mac is built on the same technologies used by PCs. As a result, the Mac is at home on PC networks (or just about any other kind), making the business of sharing files and printers with PCs entirely painless. And in Mac OS X you don’t have to be a network administrator to make it all work. What’s more, Gigabit Ethernet is built in. As is support for 802.11 wireless, so you can network without
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cables inside your house using AirPort or another wireless access point. Of course, you can also swap files via data CD, floppies or Zip disks. And most new peripherals connect via USB or FireWire (two other industry standards), so you can use them with either PCs or Macs.
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10. It’s Beautiful
Our designers and engineers agonize over every millimeter of every new Macintosh model, and every pixel of the user interface. The result: ergonomic products that are the toast of the design world. iMac G5. PowerBook. iPod. iBook G4. The new Mac mini.You can see obsession with design and detail wherever you look: the orderly layout behind the removable back cover of the new iMac G5, the pint-sized perfection of the new Mac mini, laser-etched text where others would put a sticker, the tough colorfast polycarbonate cases of the eMac, the anodized aluminum alloy enclosure of the Power Mac G5, the elegant optical mouse included with most desktop Macs (Mac mini mice sold separately),
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the instructions on the back of the door you open to add memory to an iBook or PowerBook. They’re objects that would be striking even if they weren’t computers. Tools that are, at every level, a pleasure to use.
We think you owe it to yourself to experience a Macintosh first-hand. Check out the high-performance PowerBook. The Power Mac G5, the world’s fastest personal computer. The oh-so-portable iBook. The beautiful iMac. And the most affordable Mac ever, the Mac mini. Come see one at an Apple Store or one of our resellers. You’ll find the Mac can answer most of your questions itself.
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